The chickpea – a prince among pulses

Chickpeas continue to be the featured ingredient in new product launches. What makes chickpeas a prince among pulses? Taste.

The popularity of hummus gives chickpeas another advantage. “American consumers have become increasingly familiar with chickpeas, and it really started with the growth of the hummus category well over two decades ago,” Poorvi Patodia, founder and CEO of Biena Snacks, told Food Business News. “A lot of the brands in the hummus category really focused on not only growing their sales but really educating consumers on the benefits of chickpeas.”

Financial backing has followed.

In October, Israel-based InnovoPro reported that it raised $18 million in a funding round led by Jerusalem Venture Partners. Other investors were Icos Capital, iAngels and Rabo Food & Innovation Fund, part of Rabobank’s investment arm.

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