InnovoPro presents chickpea ingredient as front-runner in plant-protein space

Israeli food-tech company InnovoPro is tapping into increasing demands in the plant-based space, writes Elizabeth Green on the FoodIngredientsFirst website. InnovoPro is developing appealing products based on its chickpea protein in applications such as dairy alternatives, meat analogs, snacks and sauces. Currently, the market for plant-based protein is estimated at US$40 billion. However, InnovoPro is […]

Chickpeas overcome hurdles other plant-based proteins can’t

While the plant-based protein category is booming, none of the top-selling ingredients offers a perfect solution, writes Elizabeth Crawford for FoodNavigator-USA. Taly Nechushtan, CEO of Israeli startup InnovoPro, knows that chickpeas can fill that market gap – meeting expectations for function, nutrition, sustainability and consumer-experience. Read the full article here.

InnovoPro Harnesses Chickpea Power with New Vegan Protein Powder

Xtalks reports on the use of InnovoPro’s CP‑Pro 70™ chickpea protein concentrate to create a new shake. Hadassa Bymel – Pharmacy and Nature Ltd. has launched its Pro Body Vegan 3D protein shake to meet a growing demand for sports nutritional supplements in North America, Europe and India. “We are sure that this is just the […]

First in the world Launching of Chickpea Protein in Vegan Protein Powder

Chickpea protein concentrate, CP‑Pro 70™, was developed by InnovoPro, a leading Israeli Foodtech startup Tel Aviv, February 2019 – CP‑Pro 70™, a chickpea protein concentrate by InnovoPro Ltd, is part of a new vegan athletes ready-to-drink formula that was launched in Israel this month by Hadassa Bymel Pharmacy and Nature. Plant-based proteins are expected to witness […]

Israeli startup turns hummus (what else) to protein powder

With the growing number of people globally becoming vegan, vegetarian or choosing to reduce consumption of animal products, the demand for plant-based proteins is on the rise. Israel21c reports on how Israeli start-up InnovoPro offers a unique plant-based protein alternative that even meat-eaters can love. Read the full article here.

FoodNavigator interviews InnovoPro’s CEO – Introducing CP Pro 70 chickpea protein

InnovoPro has developed a patented method to process chickpea protein that serves as a highly functional alternative to other plant-based proteins currently dominating the market. FoodNavigator.com interviews Taly Nechushtan, CEO of InnovoPro, on “disrupting the disruptors” with the introduction of CP Pro 70 chickpea protein. Read full story …
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InnovoPro was awarded a “Seal of Excellence” by the European Commission, as the institution managing Horizon 2020, the EU Framework Programme for Research and Innovation 2014-2020.

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