Chickpeas overcome hurdles other plant-based proteins can’t

While the plant-based protein category is booming, none of the top-selling ingredients offers a perfect solution, writes Elizabeth Crawford for FoodNavigator-USA. Taly Nechushtan, CEO of Israeli startup InnovoPro, knows that chickpeas can fill that market gap – meeting expectations for function, nutrition, sustainability and consumer-experience. Read the full article here.

InnovoPro Introduces CP-Pro 70® Chickpea Protein Concentrate at 30 under 30

InnovoPro CTO Nitzan N. Ben Chaim (pictured above) was proud to have been invited to speak at the StartupNation offices in Jerusalem on April 3, 2019. There, she introduced InnovoPro’s CP-Pro 70® Chickpea Protein Concentrate to a group of aspiring young women attending the Forbes “30 Under 30” conference in Israel.

InnovoPro Harnesses Chickpea Power with New Vegan Protein Powder

Xtalks reports on the use of InnovoPro’s CP‑Pro 70™ chickpea protein concentrate to create a new shake. Hadassa Bymel – Pharmacy and Nature Ltd. has launched its Pro Body Vegan 3D protein shake to meet a growing demand for sports nutritional supplements in North America, Europe and India. “We are sure that this is just the […]

InnovoPro enters RTD (ready-to-drink) vegan protein shake market

NutritionInsight reports how InnovoPro’s chickpea protein concentrate CP‑Pro 70® is a key ingredient in a new vegan athletes RTD (ready-to-drink) formula launched by Hadassa Bymel Pharmacy and Nature Ltd. The powdered protein shake – being sold under the brand name “Pro body” – is being marketed to consumers who want to maintain a healthy lifestyle […]

First in the world Launching of Chickpea Protein in Vegan Protein Powder

Chickpea protein concentrate, CP‑Pro 70™, was developed by InnovoPro, a leading Israeli Foodtech startup Tel Aviv, February 2019 – CP‑Pro 70™, a chickpea protein concentrate by InnovoPro Ltd, is part of a new vegan athletes ready-to-drink formula that was launched in Israel this month by Hadassa Bymel Pharmacy and Nature. Plant-based proteins are expected to witness […]

Israeli startup turns hummus (what else) to protein powder

With the growing number of people globally becoming vegan, vegetarian or choosing to reduce consumption of animal products, the demand for plant-based proteins is on the rise. Israel21c reports on how Israeli start-up InnovoPro offers a unique plant-based protein alternative that even meat-eaters can love. Read the full article here.

וועידת ישראל לעסקים של גלובס

“חברות מזון גלובליות באות לארץ כי הן מבינות שיש פה המצאות גדולות” השילוב בין טכנולוגיה ואוכל עלה היום לדיון בפאנל שהנחתה כתבת “גלובס” שני מוזס שכותרתו “פודטק מהנדסים את המזון של העתיד”. טלי נחושתן מאינובו-פרו סיפרה על טכנולוגיה שפתחה החברה, המאפשרת ההפקה של חלבון מחומוס. “יש לנו טכנולוגיה שמשפרת את אחוז החלבון במוצר הסופי. בעקבות […]

InnovoPro raises $4.25 million

Nutraceutical Business Review reports that Israeli foodtech company InnovoPro raised $4.25 million in funding in a round led by Migros, Switzerland’s largest retailer, and Erel Margalit, founder and chairman of Jerusalem Venture Partners (JVP), a leading Israeli venture capital fund.
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InnovoPro was awarded a “Seal of Excellence” by the European Commission, as the institution managing Horizon 2020, the EU Framework Programme for Research and Innovation 2014-2020.

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